Jenny Du is a Sr. Product Designer @ NBCUniversal
She is also an amateur photographer, avid gamer, comic book nerd, and dog mom in New York City.
PROJECT IN FLIGHT, OCTOBER 2026
NBCUniversal Agentic AI Harness
An AI-driven Design Agentic Harness for NBCUniversal Product Design, enabling designers the ability to instantly generate design system-compliant UI by automatically pulling native design components, tokens, patterns and embedded accessibility standards.
Lead Commerce UI/UX design and context structure across cross-functional teams
Partner with Design Engineering to develop design-facing plugin workflows
Build context directory frameworks using design token, components, accessibility standards, and existing design patterns
Drive discovery and research to optimize AI-assisted Commerce design
UI/UX DESIGN
NBCUniversal CMS
A global content management system (CMS) allowing NBCUniversal to build web experiences faster and efficiently by using the same core components for streaming services with territories across America, Europe, and Africa.
Lead comprehensive UI/UX design and user flow
Conduct User Acceptance Testing (UAT) and define technology requirements
Discovery, research, and long-term planning to future-proof CMS platform
Create high-fidelity designs optimized for domestic and international markets
UI/UX DESIGN
Showmax Web Sign Up Flow
Showmax, a streaming service in Sub-Saharan Africa, wanted to improve their existing web plan picker and plan builder capabilities to address key usability and comprehension challenges to create a lift in web and mobile conversion rates for the product.
Partner for UI/UX design and user flow
Create high-fidelity designs for African Territories (44 Markets)
Prototyping, wireframing, mockups, and data analysis
UI/UX DESIGN
NOWTV UK Checkout Cart
NOW TV UK needed a solution to comply with the Digital Markets, Competition and Consumers (DMCC) Act. As part of this project, an expandable cart and pricing tab interface was designed to address key pricing transparency challenges and eliminate drip pricing (hidden fees) across checkout journeys.
Partner for end-to-end UI/UX design and checkout user flows
Design dynamic, expandable cart and tab interfaces to deliver clear price transparency
Create high-fidelity designs and interactive prototypes for subscription purchase journeys
Wireframing, mockups, user testing, and data analysis to optimize checkout conversion
UI/UX DESIGN & MARKETING DESIGN
PeacockTV Landing Pages
Designed and optimized landing pages for key PeacockTV events i.e. the Winter Olympics, World Cup, and Super Bowl LVI to drive conversions and traffic during each event's duration. As well as managed ongoing design and optimization of the Homepage. Additionally, maintained over 20 responsive landing pages for live sports.
Lead UI/UX design
Conduct user research and quantitative testing via Optimizely
Design and manage multiple bespoke web landing page experiences for the web signed out experience
GRAPHIC DESIGN
Smithsonian Channel Visual Design
Collaborated with the Smithsonian Channel OTT Launch Team to create digital assets and key art for the 2018 domestic and international launch. Assets were featured across major VOD platforms, including Amazon, Apple, and Roku, as well as the brand's now-sunsetted OTT service.
Production design for domestic and international VOD platforms
Keyart concepting and research
GRAPHIC DESIGN
Paramount+ Marketing Design
Designed various paid ads, campaign emails, social assets, and more as part of the 2021 Paramount+ Launch Team. Paramount+ was launch on March 4, 2021
Create digital social and display marketing materials for social media
Marketing campaign emails while utilizing ViacomCBS’ style guide distributed to 1.4M people