Jenny Du is a Product Designer @ NBCUniversal
She is also an amateur photographer, avid gamer, comic book nerd, and dog mom in New York City.
UI/UX DESIGN
NBCUniversal CMS
A single, universal content management system (CMS) allowing NBCUniversal teams to build web experiences faster and more efficiently by using the same core components for various streaming services with territories across America, Europe, and Africa.
Lead comprehensive UI/UX design and user flow
Conduct User Acceptance Testing (UAT) and define technology requirements
Discovery, research, and long-term planning to future-proof CMS platform
Create high-fidelity designs optimized for domestic and international markets
Prototyping, mockups, and data analysis
UI/UX DESIGN
Showmax Web Sign Up Flow
Showmax, a streaming service delivering content primarily to a Sub-Saharan African audience, wanted to improve their existing web plan picker and plan builder capabilities to address key usability and comprehension challenges to create a lift in web and mobile conversion rates for the product.
Ongoing Project (Delivery Pending October 2025)
Partner lead UI/UX design and user flow
Create high-fidelity designs for African Territories (44 Markets)
Prototyping, wireframing, mockups, and data analysis
UI/UX DESIGN & MARKETING DESIGN
PeacockTV Landing Pages
Designed and optimized landing pages for key PeacockTV events i.e. the Winter Olympics, World Cup, and Super Bowl LVI to drive conversions and traffic during each event's duration. As well as managed ongoing design and optimization of the Homepage. Additionally, maintained over 20 responsive landing pages for live sports.
Lead UI/UX design
Conduct user research and quantitative testing via Optimizely
Design and manage multiple bespoke web landing page experiences for the signed out experience
GRAPHIC DESIGN
Smithsonian Channel Visual Design
Collaborated with the Smithsonian Channel OTT Launch Team to create digital assets and key art for the 2018 domestic and international launch. Assets were featured across major VOD platforms, including Amazon, Apple, and Roku, as well as the brand's now-sunsetted OTT service.
Production design for domestic and international VOD platforms
Keyart concepting and research
GRAPHIC DESIGN
Paramount+ Marketing Design
Designed various paid ads, campaign emails, social assets, and more as part of the 2021 Paramount+ Launch Team. Paramount+ was launch on March 4, 2021
Create digital social and display marketing materials for social media
Marketing campaign emails while utilizing ViacomCBS’ style guide distributed to 1.4M people